ROSALUNA
It is a brand of mezcal produced in Matatlán (Mezcal Capital of the World), Oaxaca and distributed throughout the United States, having a great success for its unique smoky and fruity flavor at the same time.
The client's idea was to show Oaxaca through a trip around Oaxaca, a local model would tour the main and most iconic places in Oaxaca showing the color, fiesta, true flavor of Mexico/Oaxaca, a trip that would take the senses to taste and savor a little bit of Rosauna in Mexico/Oaxaca.
The result of the campaign was shown in different print media such as billboards and even in banners during Super Bowl LVIII at the Allegiant Stadium in Las Vegas, positioning the brand as a local, fresh brand that has the best of Oaxaca in the best bars in the United States, mainly in New York, Miami, Los Angeles and Texas.
The human factor was an important part of this project since behind every drop of mezcal there is a lot of work of many hard working Mexicans who want to make mezcal known as a unique and magical drink.
