XAQUIXE
Xaquixe is a company committed to the environment as it recycles glass to produce truly unique and artistic pieces.
It has been a pioneer in the use of energy, its furnaces work partially thanks to the recycling of burnt oil from kitchens. This is recovered from hotels and restaurants in the city and is used for combustion in our ovens.
Glass from used bottles is crushed and washed to be used in the production of our products: glasses, jugs, mezcaleros and other products are made from recycled glass. Thanks to this, they are doing their part in the treatment of recyclable waste.
Our Brieff with the client was to update all the pieces in their catalog, about 350 unique pieces and each one different and spatial but the problem they had with the current photographs was that they looked heavy and badly proportioned, they did not give them the correct proportion in reference to the other pieces.
So an image concept was made in which the product was perceived lighter so in the product images each of the pieces both individually and as a whole are seen floating, thus giving a feeling of being lighter, as well as readjusted proportions of size and color in each of the pieces, thus having the perfect detail and texture of each piece.
After the catalog the client hired us again to do the product photography in the different environments where these products could live, generating beautiful product photographs, hiring models who had fun in these photo shoots.
